Public speaking Assignment Example | Topics and Well Written Essays - 250 words - 2

Public speaking - Assignment Example She pointed that the government could do something of the kind to accept all the oppressed people. The auditorium applauded when she finished but they didn’t listen to her answer and applauded only after the last words ‘Statue of Liberty’. The feedback of the audience wasn’t called by the core of her speech, but by the fact that need to somehow react. The negative feedback of the opponent of the main character was based on the personal hostility and shouldn’t be taken as a constructive critic. Speaking about the main character’s response to the opponent’s aggression, we should mention that as an argument pro her words that it was the 50th birthday. It wasn’t, actually, an argument or even an important fact. So, being in the same situation I would feel quite nervous and annoyed and react another way, for example - try to provide another argument. The girls started arguing on the field of their mutual dislike and provided the far-f etched arguments. So we can conclude that the feedback of the audience and the opponent wasn’t objective at

Business Plan For Patel Electric Scooter Marketing Essay

Business Plan For Patel Electric Scooter Marketing Essay PATEL Electric Scooters will offer quality used electric scooters and electric scooter parts to a growing market of electric scooter hobbyists. PATEL Electric Scooters will sell new and second-hand electric scooters as well as accessories, such as jackets, boots, jeans, helmets, waxing products, childrens clothing, and spares. It will also repair and service electric scooters. Additional services such as insurance may be provided. Why are electric scooters better than gas ones?  · Environmentally Friendly: Zero tailpipe emissions. Save the planet!  · Lower Operating Costs: Approximately 1/20th of gas equivalents. And since gas prices continue to rise, this gap will only widen. Plus, most electrics require little or no maintenance.  · Quieter Usage: Electrics are extremely quiet, with no loud noisy engine, which means they can be used in areas which require quiet, such as corporate walkways between buildings of an office campus.  · Cleaner Operation: No gas, fumes, or smokes to deal with. Youll smell better.  · More Reliable: Fewer moving parts for less maintenance and less that can break.  · Reduced Oil Dependence: The more electric motors we use, the less we depend on gas motors, and hence the less oil your country depends on. In the beginning, Patel electric scooters will offer excellent value for the first scooters. These will not bust the customers budget as 50 to 75 percent of the costs for repairs and modifications will be reduced due to experienced riders and the quality parts that will be used. Sales of scooters continue to rise as they are seen as an answer to many traffic problems; they take up less space on the road, emit fewer harmful gases and are far cheaper to run than cars. Demand for touring and specialist scooters has also increased. Traffic schemes, which allow electric scooters, mopeds and motor scooters to use their own lanes to ease congestion, are likely to become more widespread. PATEL Scooters will specialize in scooter rentals for leisure and corporate travelers at discount prices. PATEL Scooters will offer a rental rate that is guaranteed to be the lowest among all scooter rental companies. This is PATEL Scooters commitment to customer satisfaction. Scooters are more efficient then cars in many ways: they have better fuel efficiency, go at low maintenance and have lower operating costs .And also the insurance is available for a cheap price of $30-$50 a year. The targeted customers for business will be about 125000 students from Connecticut State (USA). And so the word of the customer service will eventually spread There a lot of students who use the public transport to due the problem of finding parking spaces. As the public transport offer very few options we are expecting the economical moped and car services will come into action very quickly. There are a lot of students who cannot afford to buy a car or moped but they can afford to rent a car or a moped for $50 a month or can chip in for to rent one car together. Connecticut Scooters would purchase used scooters for less than $1,000 and lease them out. Patels connection with the electric scooter community and the growing demand for quality used electric scooters and electric scooter parts will make PATEL Electric Scooters one of the most popular shops in the city. Objectives The objectives of PATEL Electric Scooters are: Capture the majority of the used electric scooter business in the Connecticut State. give a good quality service for less. â‚ ¬Ã‚  a survey will be conducted for measuring customer satisfaction; repeat customers will be the targeted customers for surveys. Primary goal will be to achieve 45% of profit margin in first two years. Mission The mission of PATEL Electric Scooters is to become the primary resource for used electric scooter parts in Connecticut. Ways of Success The key ways of success for PATEL Electric Scooters are: Repeat customers Satisfaction. Maintaining the price, quality and time beyond customers expectation. Joining experienced professionals and putting them together to work in a team. Secure and busy location near by University. As supplier play main role in any business, so establishing a supplier network become a necessity. Somehow business also depends on employee moral behavior, so rewarding them at their success, is a step ahead in customer satisfaction direction. Company Summary PATEL Electric Scooters will offer quality used electric scooters and electric scooter parts to a growing market of electric scooter hobbyists. The shop will purchase used and damaged scooters as well as used electric scooter parts. Company Ownership PATEL Electric Scooters is owned by Sumitraben Patel Start-up Expenses A electric scooter sales, repair and servicing business costs will vary considerably, depending on services provided. By selling electric scooter parts, riders who undertake their own repairs will be attracted. The premises must be big enough to display several large scooters plus accessories. An existing business could be purchased, with established reputation and customer goodwill, etc. Electric scooter Trader Directory lists suppliers of machines, components, spares, auctioneers, etc, with contact names and addresses. Initial and ongoing costs could include: A range of electric scooters, scooters, mopeds, etc. A large range of accessories, clothing, spare parts, etc. A tool kit ($300-$700). Spot welder ($200). Paint stripping equipment (from $50). Other equipment, e.g. scales ($250), brake tester ($3,700-$4,750), headlamp tester ($495). Electric scooters lift ($520-$1,300). Paddocks stand ($150). Tire fitting equipment, e.g. tire changer ($1300-$1600), wheel balancer ($1500-$1900). Mig welder (from $350). Manuals. Promotion. Staff. Insurance. Start-up Summary Sumitraben Patel will invest and also secure a $20,000 loan. The focus of the initial inventory will be on engine and electrical parts. The source of these parts is electric scooter hobbyists who sell the parts in order to purchase upgrade parts for their own electric scooters. The following table and chart show projected initial start-up costs for PATEL Electric Scooters. Legal $1,000 Stationery etc. $500 Insurance $500 Rent $1,000 Display Equipment $3,000 Expensed Equipment $5,000 Total Start-up Expense $11,000 Start-up Assets Needed Cash Balance on Starting Date $24,000 Start-up Inventory $45,000 Total Assets $69,000 Total Requirements $80,000 Funding Investment Sumitraben Patel $80,000 Total Investment $80,000 Total anticipated annual turnover for first year: $250,000 Total anticipated annual net profit: $112,500 Products We believe it is important to have quality electric scooters at a low cost, and will back each cycle with a 30 day limited warranty. Our company will make a profit by generating sales. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. Hard work and performance is rewarded through bonuses and commissions. Job satisfaction is very important for employees and owners; we will create a work environment that is enjoyable and profitable for all. Why are electric scooters better than gas ones?  · Environmentally Friendly: Zero tailpipe emissions. Save the planet!  · Lower Operating Costs: Approximately 1/20th of gas equivalents. And since gas prices continue to rise, this gap will only widen. Plus, most electrics require little or no maintenance.  · Quieter Usage: Electrics are extremely quiet, with no loud noisy engine, which means they can be used in areas which require quiet, such as corporate walkways between buildings of an office campus.  · Cleaner Operation: No gas, fumes, or smokes to deal with. Youll smell better.  · More Reliable: Fewer moving parts for less maintenance and less that can break.  · Reduced Oil Dependence: The more electric motors we use, the less we depend on gas motors, and hence the less oil your country depends on. Electric scooters are more preferable because they:  · Scooting desires are fulfilled;  · Easy and quick, fun making local errand; Environmental friendly while saves some bucks; Convenient point to point transportation; Solves problem of parking and helps with shortcuts; Brings more fun and freedom in ones life. In comparison to gas-powered scooters, electric scooters bring better advantages for transportation as well as recreation. Comparing to gas-powered scooters, electric scooters are allowed in train plane bus etcà ¢Ã¢â€š ¬Ã‚ ¦ Reduction of Noise as well as air pollution. Maintenance is lowered due to use of simple electric motors. Quick and better response when starting or climbing on hill. Many times electric scooters are purchased as a toy, still they have long life as transportation. 1.(a) rules of safety while riding scooters.  · Riders do no duck out of the traffic irresponsibly.  · Friends should not let friends ride scooters when drunk.  · Riders should not ride at high speeds on the sidewalk.  · People should not let inexperienced riders ride soaped-up scooters.  · Riders should keep in mind that pedestrians always have the right to pass first.  · Responsible parents should be sure that their children wear proper safety gear when riding scooters. PATEL Electric Scooters offers the following products: Used Electric scooters: These cycles have been inspected and occasionally reconditioned in order to offer the customer the best value. Used Parts: These quality parts include engine parts, bodywork, gas tanks, electrical parts, frame, and chassis wheels and brakes. Used Electric scooters We will have at times 20 to 50 used electric scooters. Electric scooter crash repairs PATEL Electric Scooters offers a complete range of electric scooter crash and damage repair services: Fuel Tank Repair Damaged fuel tanks dent will be repaired by using needed stud gun which welds dent area with draw pins, with the use of side hammer the dent will be pulled, by these way it makes possible to remove dent without drilling or filling. After that area will be cleared by a thin coat of glazing surface, block sand, and then high premier quality coat will be added. When it dries, tank gets ready for wet sand and final base color coat which gives a perfect finish. Plastic Repair and Welding. We will Repair plastic body parts that are costlier, like parts having scathes, cracks etcà ¢Ã¢â€š ¬Ã‚ ¦ plastic welder and rods will be used of best quality to repair cracked parts. Surety for quality We get hundred percent guarantees when the parts are perfect. And there will be no sign of damage. We will occasionally be able to repair damaged race fiberglass. We will recommend replacing the with new parts if the body work has moderate to heavy damage. parts. It takes hours get a heavily damaged part into the right shape so that it can be painted. And if the job is not dome properly the paint will look ugly and we are very keen on having a good painting job done. The money spent on the repair of a heavy damaged part will be twice the cost of a new part and secondly the part will always have the mark of the crash or the signs of hairline cracks around the mounting holes. The cost to repair a less damaged part is  ¼ the cost of a new part. In such cases we recommend to get it repaired rather than replace it. Electric scooter Insurance Repairs We will handle insurance repairs and claims to get your electric scooter back in perfect shape. All repairs will be done using factory OEM replacement parts where needed. Pick-up will be available by appointment. Electric scooter Insurance Repairs and Claim Handling PATEL Electric Scooters will work with you and your insurance company. We handle everything from writing your repair estimate and handling your insurance claim to picking up your crashed electric scooter. The insurance repair process will work as follows: Once an scooter arrives at the Patel electric scooters it will be inspected for any crash damages and a detailed written document will be made that will cover all the all the damages that occurred before the scooter arrived. We call the insurance company once the estimate of the repairs is complete they will then send an adjuster to our shop to compare our estimate to theirs. Once the estimate has been approved by the adjuster and gives the approval for the estimate after that only will the insurance company sand us the payment for the Upon approval of the estimate by the adjuster, he will submit approval of payment to the insurance company. Factory oem replacements will be ordered for every part that need replacements for the scooter to get ready for re assembling when the the new parts arrive. Market Analysis Summary The traditional customers of a electric scooter retailer are young males. The number of riders taking basic training has risen, largely due to an increase in the number of older riders (25+). They may or may not have had scooters before, will buy for leisure purposes and also tend to buy higher price scooters which have higher profit margins for the retailer. They will be car owners, and being used to service from the car market, will want to buy from clean, smart dealerships. Higher prices could be charged, as they will generally be willing to pay for a high level of service and will have a higher disposable income to spend on accessories. Women are an increasingly important customer group, as the number of female riders rises. Customers are becoming more demanding of good service, back-up and information provision, so keeping ahead of the competition will involve rigorous training for employer and staff in order to keep abreast of new technology in the market. Only a small proportion of the population owns a electric scooter, therefore there is still a large potential market for sales. The number of full electric scooter licenses held in this country far exceeds the number of scooters on the road, so it is not essential to target new riders. It may be possible to persuade lapsed riders to take up the hobby again. There is also a business sector. As roads become more clogged, car speeds in cities are decreasing significantly, and a electric scooter courier industry has developed. In such conditions scooters are substantially faster. The police and paramedics have begun to use more electric scooters for the same reason. A shop could develop a relationship with a commercial or public sector customer, taking on supply and upkeep of a fleet of scooters. Some of the larger electric scooter dealers have suffered over the last year as consumer demand has decreased. Electric scooter dealers usually have multi-franchises; links with several manufacturers rather than selling the product of one manufacturer, as happens in the car dealership market. However, developing links with a manufacturer can be very difficult. Manufacturers are trying to increase profits, and this usually means developing and assisting existing successful franchise outlets. Most areas are now well covered for dealerships. Competition also includes the car market. Despite environmental concerns, for most people the car is still the first choice for independent travel. Over the past ten years, riding has developed an entirely new customer base among baby boomer men, ages 40 to 65. Last year, electric scooter sales for this age group were twice that of young men, ages 18 to 25. These two groups represent 80% of electric scooter sales. In Connecticut State, electric scooter sales exceeded $36 million in 2009 and sales are predicted to grow by 10% this year. The demographics suggest that there is a large market for used electric scooters and electric scooter parts, especially among experienced scooters. This is particularly important because the experienced customer will seek out a shop where the owner has a reputation for quality and service in the electric scooter community. Market Segmentation PATEL Electric Scooters will focus on two customer groups: Male baby boomers, ages 40 65. Young men, ages 18 25. Competitive Comparison The suppliers have the lot of power in negotiating and setting of the prices of the products on the shop. This is a fact that the suppliers earn the most money form these kind shops and companies. It is consolidate that the repair industry have the deepest pockets and a a limit numbers of substitute customers. Finally there are the only most important suppliers to Connecticut electric scooters industry. Market Trends The market demand for electric scooter sales, repair and service industry has been relatively stable over the past decade. However, the average price per scooter has seen a steady increase, especially within the last five years. These more expensive scooters have, on average, much higher repair costs per vehicle than any older scooters. This has upset the short-term equilibrium of the industry and given incentives for new firms to enter the market. Strategy and Implementation Summary The location of a electric scooter sales, repair and services business is very important in attracting customers. A site close to the centre of town will be easily accessible to potential customers in all areas of the region. Being located near public transport routes will make it convenient for customers to use alternative forms of transport while their electric scooter is being serviced. Early and evening opening hours will accommodate those customers who need to drop off their electric scooters on their way to work, or collect them afterwards. Good presentation of the shop and staff will be useful for attracting repeat business. Neat premises and helpful, friendly staff will instill confidence in customers and further promote the business through word of mouth recommendation. To target customers in the local area, advertisements can be placed in local publications. Listings in directories will be useful, e.g. the Yellow Pages. Advertising monthly special deals on certain types of repair work in the local newspapers, is another option. Some parts suppliers offer promotional support programs for independent garages in return for stocking only their products. Often these packages include signage, point of purchase support material as well as advertising support. An increasing number of businesses are advertising their services on the Internet. Competitive Edge Sumitraben Patel, owner of PATEL Electric Scooters is one of most respected and best known Business man in Connecticut, she also own three motels in different parts of United States. Marketing Strategy PATEL Electric Scooters will establish and maintain close links with a electric scooter rider training company. Licensing requirements mean most learners will look first for a rider training company; they may not approach a dealer until they have passed their test. A good reputation is essential. If the business establishes a reputation for a friendly, knowledgeable and helpful service, new riders (including women and older riders) will be encouraged to trust and buy from it in an ongoing relationship. There are many electric scooter exhibitions and festivals; these are a good place to meet customers and others in the trade. Advertising will be undertaken according to the target market. The majority of active motorcyclists in the US read a electric scooter magazine all of which have a Product and Services Guide, plus adverts from dealers. Listings in the Yellow Pages and local business directories will be worthwhile. Local electric scooter clubs will be contacted to inform them of the services. Sales Strategy PATEL Electric Scooters will open with a Customization Show and Competition. During the first month of operation, PATEL Electric Scooters will offer a 15% discount on all purchases over $50. Sumitraben will also offer a standard 10% discount to members of the citys seven electric scooter organizations. Management Summary Bhagvat Patel will manage the daily operations of the shop under sumitraben patels supervision. Yakub and zahgir are two motorcyclist specialist, will be handling all repairs, where there salary will be 1250/month for each. Besides Sumitraben Patel, PATEL Electric Scooters will have three additional employees. Strategic Direction SWOT Analysis This is a summary of the businesss most important strengths, weaknesses, opportunities and threats. Strengths of the Business Excellent quality product Which means that Adds to reputation. Good management skills. Which means that Well run business Good ability to extract information. Which means that Can control the business.- Weaknesses of the Business New Player. Which means that Credibility problem may affect initial sales Lack of systems Which means that The Company needs to develop systemised operational sales techniques or sacrifice profits Opportunities in the Marketplace Add-on products such as ** Which means that A potentially enormous market for PATEL electric scooters to tap into. Growing market segments. Which means that PATEL electric scooters should target these segments. Threats in the Marketplace Increasing supplier prices. Which means that Resulting in reduced profitability. Declining size of the ** segment. Which means that Need to focus on growing segments to spread the companys portfolio The Actual Plan (annually) Business Objectives Corporate Objectives (Goals) Short Term Corporate To achieve a sales level of $250000 To achieve profit level of 45% Marketing Objectives (Goals) {your product} #1 Segment: To achieve sales to $30000 #2 Segment: To achieve sales to $60000 #3 Segment: To achieve sales to $70000 #4 Segment: To achieve sales to $90000 New Products To evaluate and launch new products or services which will turn over $120000 in the first year. Other Objectives (Goals) To not exceed a marketing budget of $4800 To not exceed a payroll budget of $42000 To not exceed a general overhead budget of $21360 The major task objectives for each area of the organization, together with responsibilities and timings are detailed in the Roll-Out Plan. Marketing Plan MARKETING OBJECTIVES Sales Objective To achieve sales by 45% Sales Objectives by Market Segment. #1 Segment: To achieve sales to $30000 #2 Segment: To achieve sales to $60000 #3 Segment: To achieve sales to $70000 PROMOTIONAL STRATEGIES Print Advertising Develop a corporate brochure. Advertise in local publications Advertise monthly in magazines that are specifically targeted to the ** and ** segments. Advertise monthly in magazines that are aimed at the general industry. Lead Generation Program Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons. Qualify leads and make appointments by using telemarketing staff. Centres Of Influence Program Personally contact at least ten potential partners each week. Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them. PR Program PR release to be initiated each month to various trade journals and magazines. Sales Force Employ telemarketing staff. Implement a new structural program for the sales force, allocating sales reps to accounts and segments rather than area. Organize training program to be implemented. Lost Customers Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business. Follow up Enquiries Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Existing Customers Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Send quarterly newsletter to existing customers to keep them informed of our other products. Try and up-sell all enquiries for our standard range to our premium range. Sales Promotion Develop an ongoing sales promotion to target existing customers. GENERAL MARKETING STRATEGIES Competitor Profile Keep updated competitor profile. Marketing information system Document on every enquiry How did you hear about us? Document on every order How did you hear about us? Produce monthly sales reports by product, by market segment, by territory and by sales representative. Financial Plan FINANCIAL Next Years Objectives Net Profit To achieve forecast net profit of $112500. Budget To not exceed the following expense budgets. Marketing Budget $ 4800 Payroll Budget $ 42000 Management Overheads $ 21360 FINANCIAL STRATEGIES Cash Flow Eliminate cash shortage in the traditional tight periods of December to January Collection Days Reduce the average collection days from 30 days to 15 days. Payment Days Maintain payment of bills, on average, to 20 days. Expenses Develop and implement new policies on approval and signatories on expenses. Leases Pay off the existing lease on PATEL equipment, thus reducing the monthly financial burden. Wages Pay all wages on a monthly basis instead of weekly. Inventory Improve the number of stock turns to 30000 a year. Rent Negotiate new terms on the premises and reduce existing payments by 10% Organizational Plan ORGANISATIONAL AND MANAGEMENT Next Years Objectives Budget To not exceed the payroll budget of $42000 HUMAN RESOURCE STRATEGIES Organizational Draw organizational chart. Develop incentive scheme related to job requirements. Policies and procedures Develop policies and procedures manual. Employ telemarketers. Training Carry out training needs analysis. Morale Install suggestion box. Organize monthly meetings to follow up tasks

Finish Line - Case Study :: Athlete’s Foot

History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center. Finish Line - Case Study :: Athlete’s Foot History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center.

The Power Of Language Is The Most Dominant Means

In addition, ‘Worthy Sebastian' is used which has a double meaning, it means that he is worthy enough to become king and be better than Alonso; however, it can also mean that he is valuable to Antonio right now. What this does is makes Sebastian realize that if he is getting epithets such as ‘worthy' when he isn't a king then imagine all the compliments he would get if he was to become king. Furthermore, Antonio uses imagery when saying â€Å"My strong imagination sees a crown dropping upon thy head. This makes Sebastian feel as is the crown is rightfully his, if the Duke of Milan can see the crown on Sebastian then that is reinforcement for it to happen. This is because if someone who is as high up as Antonio is giving him the go ahead to do the deed and kill the king then he would do is as he thinks it's the right thing to do. Also, the verb ‘dropping suggests that it was sent from above e. G. God and at a time when religion was at the top of the hierarchy it wou ld make Sebastian feel as if God has chosen IM to become king and who is he to defy God.As Sebastian is having doubts as to whether to commit regicide Antonio uses god as a persuasive technique for him to make him kill the king, its as if Antonio wants Sebastian to believe that God has told him to kill the king. Also, Antonio says that he will kill Alonso with ‘this obedient steel' He doesn't say sword, but uses the adjective ‘obedient' which makes Sebastian think that the sword will do whatever it is being told which further reassures him that it is the right thing to do and that no harm will happen to him.However, Sebastian believes that Antonio is owing this to benefit Sebastian when in actual fact he is doing it so that he doesn't have to pay money to the King of Naples, this is where manipulation comes in as Sebastian is so blinded by greed and hope to become powerful that he is oblivious to Notation's true intentions which is why it is very easy for him to be convi nced. The effect this would have is that they would despise both characters as they are thinking of committing regicide which at the time was unheard of.However, some would argue that power and greed is the most dominant means of control because it is due to these factors that Antonio is able to convince Antonio to kill the king. People argue that magic is the most dominant means of control as Prospers has many books which gives him magical powers which means that he can control almost anything including the sea thus causing the Tempest to happen, but the magic is only used through language, only Prospers uses magic which gives the impression that he is the one with the strongest language therefore is the one who has the most control over everyone and everything.Prospers has control over the spirits such as Ariel However this is counter argued by the fact that Prospers as exiled by his brother to the island which would suggest that he isn't as powerful as he initially seems. Prosper s appears to be all powerful with his magical staff at the beginning of the play, but in order to become powerful in Milan where it really matters he must give up his magic. His learning and his books led to his downfall in Milan allowing his brother to take over. This is why magic is not the most dominant means of control in the Tempest.In addition, when Prospers talks to the audience he is controlling them without them releasing, he asks the audience to ‘release me from my bands with the elf of your good hands' he is still the dominant one and wants the audience to forgive him for all the wrong he has done by applauding him and this will ‘set me free. ‘ Prospers was powerful when he had magic, but he only got what he wanted when he got rid of his magic and used his words to become the rightful duke of Milan and to be forgiven for all the wrong doings he has done.Furthermore, knowledge can also be seen as being the most powerful means Of control. This is because w hen Prospers was exiled all he had were his books which kept him alive; however, whilst he had his books he was exiled ND usurped by his brother, when Prospers swears that he will ‘drown my book' he becomes the Duke of Milan, what this tells the audience is that magic and knowledge are both vital, but without language Prospers wouldn't have been able to fight his case and make everyone believe that he is the rightful heir to being the Duke of Milan.Also, right at the end Prospers ends the play with a soliloquy which gives him the most power out of all the characters in the play and then over the audience, he begs the audience for forgiveness by ‘help of your good hands' which means that when the audience clap they will forgive him, this gives him rower over the audience as he is telling them what to do and they listen to him, he also asks the audience to forgive him, by making himself kick weaker than the audience he is gaining control and being more powerful as they lis ten to everything that he has got to say.

Grace Nichols comes from Guyana and Hugh Boatswain from the Caribbean Essay

Writers who came from over seas write the two poems that I have been asked to analyse. Grace Nichols comes from Guyana and Hugh Boatswain from the Caribbean. The poems deal with identical themes, a man who has immigrated to Britain from the Caribbean, and must learn to adapt to a new life and culture. Both men suffer a sense of loss for their past, but in Hugh Boatswains poem ‘Old Father’, the central character tries to forget about his earlier life. Hugh Boatswain writes the poem ‘Old Father’ in a Caribbean dialect. It is a narrative poem, which tells the story of old father’s arrival in Britain. At first old father is very unhappy, we can see this in the quote. â€Å"Man, a takkin’ ‘de nex’ boat back home.† The writer is trying to show the reader that old father is thinking of taking the next boat back home. At this point in the poem old father still uses Caribbean dialect. I think that the use of the word â€Å"home† tells the reader the old father wants to go home. Later as he forgets about his past and rejects his earlier culture. Old father is trying to ignore his heritage and trying to become English. We can see that old father rejects his earlier culture when he makes jokes about his people to the white people, we can see this in the quote. â€Å"tut tut†, he would say, â€Å"isn’t it disgusting how they make a spectacle of themselves.† The poem is divided into four stanzas. The writer uses alliteration and assonance, to give the poem a rhythmical sound. Assonance is where the vowels sound the same in a line, for example in this quote. â€Å"make him bawl in his small basement room.† Boatswain also uses alliteration when he repeats ‘b’ consonants. We can see alliteration in this quote. â€Å"Bouncing down the road with a blond.† We can also see the writer using personification in the quote. â€Å"Cold bite him hard.† The poem gives a lot of detail about old father’s life and now he changes to adapt to his new life. He changes his appearance by straightening his hair and ignoring his old friends. The writer is quite critical about old father, he sees him as betraying his identity. ‘Island Man’ written by Grace Nichols is an imagist poem. The writer gives images or ‘pictures’ of the man’s dreams rather then telling his story directly to the reader. The poem is written in free verse, without rhythm. However, the writer uses alliteration in the phrases. â€Å"Sun Surfacing† â€Å"heaves himself† Nichols also repeats word, we can see this in the quote. â€Å"groggily groggily† â€Å"muffling muffling† Which describes the man waking up. The repetition helps to emphasise the emotions of the man. The poem is divided into the man’s dreams of the Island and his waking life in London. The writer uses enjambment, which means that each line flows into the next. We can see an example of enjambment in the quote. â€Å"Morning and Island man wakes up† This gives the language in this poem a rhythmical pattern like wave on a beach. The use of colours is very important in this poem. The dream Island is â€Å"blue surf† and â€Å"small emerald Island†. In contrast London is â€Å"grey metallic soar†. By reading and analysing the two poems â€Å"Old Father† and â€Å"Island Man† I have come to a conclusion that I think that the poem â€Å"Old Father† is better in the sense of language and themes. I enjoyed reading the poem â€Å"Old Father† more because the writer has used a large range of language skills. It also shows the use of Caribbean dialect, and the way the writer has structured out the poem.

Paul Williams of the Temptations essays

Paul Williams of the Temptations essays Paul Williams was a baritone vocalist of the original Temptations, one of the most successful and acclaimed male vocal groups of the '60s. He sang lead on a number of songs and was instrumental in engineering the band's exciting choreography and in developing its style. Williams was born July of 1939 in Birmingham, Ala. Williams, along with future Temptation Eddie Kendricks, sang in Ohio as the Cavaliers, moved to Detroit and developed a Detroit band, the Primes along with Kendricks and Kel Osborn, in the late '50s. The Primes were the inspiration for the Primettes, the group that eventually became the Supremes - the Primes' management felt a female version of the band would have similar success. The Primes were noticed by Otis Williams (no relation) who led the Detroit group Otis Williams and the Distants. Otis merged his group, which also included Eldridge Bryant and Melvin Franklin, with the Primes Paul, and Eddie (Kel quit) to form the Elgins in 1961. Since there was a group already with that name the group soon changed its name to the Temptations and recorded two unsuccessful singles for Motown's Miracle label. As a spoof, the group also went under the name "The Pirates." In 1962 the Temptations made the U.S. top 40 with "Dream Come True," then suffered a few more flops. But the group's matching suits and skilled dance moves developed by Williams, began to attract attention. After fighting with Paul, Bryant was fired and replaced by David Ruffin. The band started to work with Smokey Robinson, who wrote the Temptations' #11 hit "The Way You Do the Things You Do." The song began a long string of smooth soul-pop hits. In 1965 the group topped the Billboard Hot 100 with "My Girl", and also had hits with "It's Growing," "Since I Lost My Baby," "My Baby" and "Don't Look Back," on which Paul sang lead. One of Paul's most soul stirring renditions, was the ballad remake of the Stevie Wonder hit "For Once In My Life". T ...

Examine how Shakespeare explores the role of women in Hamlet Essays

Examine how Shakespeare explores the role of women in Hamlet Essays Examine how Shakespeare explores the role of women in Hamlet Paper Examine how Shakespeare explores the role of women in Hamlet Paper Frailty, thy name is woman Hamlet famously exclaims in the first act of William Shakespeares longest drama, and one of the most probing plays ever to be performed on stage. It was written around the year 1600 in the final years of the reign of Queen Elizabeth I, an era of real uncertainty and confusion; while the prospect of Elizabeths death and the question of who would succeed her brought grave anxiety to the nation as a whole, the rise of the Renaissance movement gave rise to many challenges and unanswered questions to the old ideals and beliefs that were for such a long time embedded in every Englishmans soul and mind. Women during that time had no role in society; traditionally, they occupied different spheres to men and so were expected to be completely obedient to their husbands, to do all the house duties and to raise their children up on the very same image of society at the time. In Hamlet, through the characters of Gertrude and Ophelia, Shakespeare reflects on this truth: both are disrespected, insulted, abused and manipulated by the leading male characters, and both die due to tragic circumstances. Thus, through the illustration of the two characters, Queen Gertrude and Ophelia, Shakespeare is able to explore the role of women in society, touching on many controversial contemporary issues under the mask of beautifully constructed lies of poetry and an unpredictable cycle of events, which tragically ends with the deaths of two of Shakespeares most infamous female characters. The use of Ophelia in Hamlet explores the idea of women as mere objects and pawns for others to use through the word love. Throughout the play, Ophelia is subjected to Hamlets abuse and madness as well as her own obedience to those of authority without real compensation or gratitude. The verbal abuse and manipulation that Hamlet puts Ophelia through as well as the ploy that Claudius and Polonius subject to her are examples of the extent to which men will use women in the name of love to benefit themselves. While such treatment would be shocking to a modern audience, in Shakespearean times the reality of the situation was, for most women, men did act in very much the same way Polonius does to his daughter Ophelia for example, or the way Hamlet treats his mother in the closet scene. One of the dramatic climaxes of the play, the closet scene provides an important insight into Gertrudes character and the way she, like Ophelia, is largely influenced by the male characters in the play. For Gertrude, the scene progresses as a sequence of great shocks, each of which weaken her resistance to Hamlets condemnation of her behaviour; she is haughty at the beginning, then afraid that Hamlet will hurt her, shocked and upset when Hamlet kills Polonius, overwhelmed by fear and panic as Hamlet accosts her and disbelieving when Hamlet sees the ghost. Finally, she is contrite towards her son and apparently willing to take his part and help him, having been convinced by Hamlets power of feeling. This illustrates what many critics have felt to be her central characteristic: her tendency to be dominated by powerful men and her need for men to show her what to think and how to feel. From this interpretation, it is easy to see why Gertrude would have turned to Claudius so soon after her husbands death, and also why she so quickly adopts Hamlets point of view in the closet scene. Moreover, it is perhaps due to her powerful instinct for self-preservation and advancement that leads Gertrude to rely too deeply on men. Not only does this interpretation explain her behaviour throughout much of the play, it also links her thematically to Ophelia, the plays other important female character, who is also submissive and utterly dependent on men. In act one scene three, almost as soon as Laertes finishes lecturing his sister about her sexuality, her father, Polonius gives Ophelia his advice about the matter as well. Here, Ophelia is what Feminist critic, Elaine Showalter, calls a consistent study in psychological intimidation, a girl terrified of her father, of her lover, and of life itself. In his movie Kenneth Branagh presents Ophelia as an intimidated victim. Polonius scoffs at Ophelias suggestion that Hamlets interest in her is romantic, and instead warns her that she had better not make him the grandfather of a bastard grandchild. Branagh shoots this scene in a chapel which in itself had overtones of patriarchal religion, sin, and guilt, but Branagh also chooses to film Ophelia and Polonius behind barred doors. This visualization helps convey how trapped by the men in her life Ophelia feels. Before she can scarcely vocalize them, Ophelias feelings are immediately negated by her brother and father, and worse, her fathers interests seem to lie less with his daughters feelings but more with his own reputation. In addition to the oppression and control exerted on her, Ophelia suffers from the Hamlets manipulation of her mentality. In some ways, it seems that he does it for simple pleasure and in other situations it seems he is simply trying to gain knowledge about the murder. In the confrontation with Ophelia, Hamlet is very abusive. He first claims that he never loved her and that the remembrances were not sent by him. His words Get thee to a nunnery: why wouldst thou be a breeder of sinners? some critics argue, reflects some of the true characteristics of Hamlet, and the men in this play in general: an ability to be cruel, which is brought out here with much emphasis. Hamlet then proceeds with, Wheres your father? which reveals his sense of unease about something and that he perhaps knows that he is being set up. Hamlet claims that he loves Ophelia, yet he criticizes and chastises her to such an extent that may have helped promote her madness. At the Mousetrap play, Hamlet is extremely vile. He talks of Nothing and the implications of the word are crude. To see also the extremes by which Hamlet treats Ophelia is overwhelming. Prior to the play, he insults her terribly and then compliments her at the play, No, good mother, heres metal more attractive (3. 2. 95), only to chastise her once again. Ophelia, being of a lower class, does nothing to escape this persecution and Hamlet seems to know this; he therefore plays off this, especially in the presence of Polonius and Claudius. One interpretation of the way Hamlet treats Ophelia at the Mousetrap play, and later on the way he deals with his mother in the closet scene, goes back to the idea of how women in the 17th century were treated like pawns at the hand of powerful men; thus the manipulation and verbal abuse of Hamlet as well as the plan of Claudius and Polonius can be seen as realities to the way that men will treat a women for the benefit of themselves. Contrary to this interpretation, some critics have argued that for Hamlet, the reality of the situation means that (he) must be their scourge and minister, meaning that he finds himself in a position whereby it is his responsibility to act as Gods agent punishing the wronged one and helping them to repent. While in his abuse of Gertrude in the closet scene, Hamlet can be seen to be Machiavellian in his cunning, wanting her to confirm her knowledge of Claudius crime or to see if she was complicit to it, a contrasting interpretation finds that Hamlet confronts his mother purely for personal reasons. In his need to convince her of his sanity, of Claudius guilt, and in his need of her love and care, Hamlet reprimands her to make her see reality the way he sees it. He feels anger for what he sees as her betrayal of his father, but in the end, having won her heart and in accordance with the Ghosts advice, he is tender and caring, asking of his mother: Forgive me this my virtue, and explaining his actions in the words I must be cruel only to be kind. In light of this view, it is not unforeseen to see a modern audience sympathising with Hamlet; not only has his father been murdered, but that the murderer himself is now married with his mother. Thus, in some way or another, Hamlets anger can be justified, and his caring attitude to his mother at the end of the closet scene can be seen as an indication of his love and respect for her despite all the events that have occurred. Gertrudes reaction to the events in this scene brings about much debate between critics and commentators of this play. Despite Gertrudes sobbing which links acts three and four together, we never get a translation of these profound heaves; Gertrude does not share a soliloquy with the audience and thus we have little sense of her as an individual. While some critics have seized on this as an example of how very little Shakespeare developed his female characters, others have seen it as a deliberate move to leave the characters and later events of the play ambiguous to the audience. As Linda Charnes says No one in this play knows or understands anyone else. Just as Gertrudes personality is left unclear throughout the play, the psychoanalyst Jacques Lacan holds that the most striking characteristic of Hamlets language is its ambiguity: everything he says is transmitted, in various degrees, through metaphor, simile and, above all, wordplay. Despite his seven soliloquies and the very many lines he takes up from the play, his utterances, in other words, have a hidden and latent meaning which often surpasses the apparent meaning, leaving him just as ambiguous as any other character. In conclusion, in many of Shakespeares plays, women, though all from a variety of situations, play important roles that determine the conclusion of the plays. Hamlet is no exception; while it is easy to see Gertrude and Ophelia as fringe characters, a closer look finds that they impact the course of events in many ways, and are used by Shakespeare to echo many hidden messages about society of the time. Although much of her character is left undeveloped, Gertrude nevertheless has a significant impact on both the plot and theme of this play. Tragically, she drinks the poison from the cup Claudius prepares for Hamlet as a show of her love and sacrifice for her son. Yet, it is through this act that we begin to understand Gertrude as a deeply misconstrued character, who is seemingly shallow but is actually intense in her feelings and emotions but perhaps feels she has to hide them because of her position in society. We also begin to understand that her frailty or tragic flaw that ultimately leads to her death is perhaps her propensity to be controlled by powerful men and her need for men to show her what to think and how to feel. Whether this is as a result of a fault in her personality or as a consequence of decades of women being oppressed and degraded by the males of society we can never be sure: Shakespeare does not pass judgement here and instead leaves Gertrudes personality deliberately ambiguous prompting much debate and argument among critics throughout the last century. However subtle, Ophelia too plays a significant role riddled with control, grief and vulnerability. She is made mad not only by circumstance but by something in herself. A personality forced into such deep hiding that it has seemed almost vacant, has all the time been so open to impressions that they now usurp her reflexes and take possession of her. She has loved, or been prepared to love, the wrong man; her father has brought disaster onto himself, and she has no mother and thus she is terribly lonely. Thus, in many ways Ophelia is the quintessence of the impact societys mistreatment of women and the deprivation of their rights as human beings has on each and every one of them. In her meek conformity, she lives in a meaningless world until her madness relieves her of the responsibility of language and she can ignore the speech of everyone else and herself speak whatever gibberish comes into her mind says one critic, Zulfikar Ghose, she is very much like a delicate, wilted, flower ruled by the men in her life, Ophelia, like many women at the time, was never allowed to blossom.

Content Calendar Template Backed By Data - CoSchedule

Content Calendar Template Backed By Data More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us youd like help with for your blog posting schedule. I can see how those things are at the top of your list  because problems in those areas prevent you from building  the audience you need to convert into customers. And it sounds like a content calendar template is the perfect solution to help you get out of your funk and focus on launching  your blog and business forward. Well. Here ya go. The Real Problem This Content Calendar Template Will Help You Solve To answer your question of how often to blog,  it'd be all too easy for me to just say, "Hey there, just do a blog schedule of one post per week," and call this post complete. But. I'm a nerd. And I don't believe that every blog is created equal, nor does it have the same audience. So there is no one clear way to answer that question other than to use your own data to help you find the perfect frequency and consistency  that will help you grow. And to do that, we're going to use maths. Yes. Maths. Now, I know you're a creative person and if you're anything like me, you probably loathed any class that had anything to do with numbers when you were back in school. So I'm going to walk you through how often to blog by helping you fill out your content calendar template that will translate your raw data into some super cool insights. When you're done reading this post, you'll know: How often you should blog to reach your goals. How to change your blog schedule to publish super consistently and regularly. How to improve the content you're already creating to reach your goals. How to save time by reworking your older content into your upcoming blog schedule. How to be a data-driven marketer who can  prove that your content calendar is driving real business growth. This is the exact process we've used at to grow traffic to new blog posts by 299%. The idea is simple: Replicate the success from your  best-performing content to improve every new post you  publish. And you can do it, too. Get out your calculators because it's about to rain numbers up in here. (See, I can't even make a good math joke.) Are you having trouble #blogging frequently and consistently? Get your #ContentCalendar template...The Data-Driven Method To Find The Best Blog Schedule Frequency For Your Content Calendar You're about to go through a  few steps with your data. To keep you from becoming overwhelmed, just know that the final outcome of this process will be the exact number of blog posts you need to publish to reach your goals. When you follow these steps, you'll  solve the frequency problem which leads directly into solving the consistency problem. 1. Determine the broad  goal behind  your content calendar. Brainstorm the reasons why you're blogging.  It sounds silly because it might feel  obvious, but the practice will help  you hone in on the right ways to measure your success. For example, let's say you use inbound marketing through your blog  to sell a product. That's terrific! While that's your big picture goal,  think about how your blog can actually contribute to that goal through traffic, email subscribers, and trial conversions. For the sake of this post- and to give you an example to follow through this process- let's say you choose to measure your success through increasing traffic. Judging from  the data you gave us in the Better Marketer Survey, that's  why you blog- to introduce your business to lots of people online. So: I am blogging to increase traffic. Answer This: I am blogging to __________ {#1 reason}. 2. Know how you'll specifically measure your goal. Now it's time to understand the exact metric you'll measure and find the tool that will give you that data. A  robust and free tool to start with is Google Analytics.  The tool will help you track  general traffic metrics and also helps you track your conversion steps for goals like email subscriptions and trial signups. In the case for the example you're following, you can use Google Analytics to measure increasing traffic with the metric of page views. So:  For my broad goal to increase traffic, I'm going to measure success with this specific metric: page views. Answer This:  For my broad goal to  __________ {#1 reason}, I'm going to measure success with this specific metric: __________ {metric}. 3.  Figure out the baseline performance of an average month for that metric. Look at the past several months to find the average amount you receive for that metric. You'll use this data to help you understand how  the changes you'll make in frequency and consistency are helping you reach your goal. For example, if you're measuring page views, take a look at  your past three month's individual contribution to that metric. Then average the three numbers to gauge an average month's performance over the past quarter. So: I'm going to look at how many average page views I got per month over the last three months. Answer This:  I'm going to look at how many average __________ {metric}  I got per __________ {time frame} over the last  __________ {# sample size of time frame}. Now all you have to do is gather the data for your metric and find the average. Use this equation to get started:  __________ {sum of all metric  in the sample} / __________ {# of months  in the sample} =  __________ {average month  contribution}. You just did some math. Very nice. 4. Find  an average blog post's contribution toward that metric. You need a baseline  number from an average blog post. That means that you'll need to review the same metric from several blog posts, giving them all the same opportunity to be successful. In other words, you need to find out  the amount each post in a sample contributed to your  metric within a certain period of time. Back to the example you're following- you need to look at a nice sample size of blog posts (10 at least), and review  how many page views each post delivered in the first 30 days after being published. The 30-day period means each post got an equal opportunity (more or less) to contribute to the metric. So: I'm going to look at how many page views 10 blog posts received in the first 30 days after they were published. Answer This:  I'm going to look at  how many __________ {metric} __________ {# sample size} blog posts received in __________ {# days}. Now it's time to gather the data. Grab your content calendar template and enter in all of the URLs of the blog posts you'll include in your sample, then grab the data for your  baseline time period for each of those URLs. Find the average metric number for  all of the blog posts in the sample by using this equation: __________ {sum of metric from all posts in the sample} / __________ {# of posts in the sample} =  __________ {average post contribution}. 5. Set the  aspirational goal for your content calendar through the SMART process. This is where it gets really fun. :) Now you can actually set  real goals based on data so you know they will be realistically achievable while also helping you shoot for growth. If you set goals before this point, you have no data-driven way to understand how each post you publish will contribute to your larger picture. It would be a guess- which will make your content calendar feel a whole lot more stressful. Anyway, SMART goals, as it were, stands for: Specific: Clearly define your goal through the process you've been working through right now. Measurable: Know how you'll measure your goal. This means knowing the tool you'll use, the exact metric, and the number. Aspirational: Know the baseline of how you're performing today, and shoot for 10x growth. You'll learn a lot more about this in a second. Realistic: You need to be able to do this with  the  resources available to you. Time-sensitive: Give yourself a time period in which you'll measure success. How To Set Aspirational Goals For Your #ContentCalendar Based On Your Own DataThe good news is that you've done nearly all of this  already by  walking through this process right now. It's the aspirational side of things that makes a great goal and  pushes you into continued growth. A good goal is at least 10x growth month over month to keep you focused on projects that will help you truly grow. That means, you'll want at least a 10% month-over-month increase with  your metric. Back to your example: Let's say  you get 10,000 page views a month. 10% more than that is 11,000, so that's your aspirational goal for next month. Do this: __________ {average month contribution} Ãâ€"  1.__________ {% aspirational growth} = __________ {new month contribution goal}. 6. Figure out how many blog posts it'll take to  crush your aspirational  goal. By this point, you know your aspirational goal for your content calendar for next month. Luckily for you, you also know how much each blog post contributes to that metric. So now you can simply add up how many blog posts you need to publish next month to reach your goal. Following your example, let's say an average blog post of yours gets 2,500 page views. To exceed  your monthly aspirational goal of 11,000 page views, you'd need to publish five  blog posts next month (and you can realistically predict you'll get 12,500 page views). Just follow this equation: __________ {new month contribution goal} /  __________ {average post contribution} =  __________ {# of posts needed to reach your goal}. Note: This formula completely leaves out long-tail metrics from blog posts you've published in the past. It is, however, a useful  guide  to help you understand how much more frequently you could blog to reach your goals. Use your best judgment to understand how much more you'll need to publish and remember: SMART goals have to be realistically achievable. You'll learn how to plan your calendar for long-term growth in a second, I promise. 7. Build up your tolerance as you blog consistently. Now, this process will always suggest that you need to publish more content- increase your publishing frequency- to reach your aspirational goal. Like doing anything new, there is a learning curve that  suggests adding more new things to your plate takes a bit longer initially than after you master the craft. You know those marathon runners? They don't start out by running 26.2 miles on their first day. They train themselves by running  shorter distances to build up the tolerance to make it all the way through the marathon. They're strict on their running schedules and commit to success. The secret to #blogging success? Commitment.You need to have a similar commitment  with your content calendar if you're going to experience 299% more success than you are today. And that also means you need to schedule time for yourself to build up your publishing endurance. Back to that example: Let's say you normally publish four new blog posts that each earn 2,500 page views a month- one every week that bring in a monthly total of 10,000 page views. To reach your aspirational goal of 11,000 page views, you'd like to publish five  posts next month.  That means you'll publish one extra post next  month  to exceed your aspirational goal of 11,000 monthly page views by actually hitting 12,500. See how that works? Plan  content in your calendar so that you can build up the tolerance to publish much more content: After you  successfully publish your extra content, reflect on the process by asking yourself three simple questions: What went well? What went wrong? What could I improve next time? Constant iteration and improvement will help you build up your publishing endurance to help you increase your blogging frequency while also sharing content regularly and consistently. Replicate The Success From Your Top 10% Content To Reach Your Aspirational Goal But what if you don't want to publish more content, but rather, get more results from every blog post you plan to publish? It's totally possible. You've probably had a post or two hit it out of the park. So wouldn't it be great if every post you wrote from this point forward had the same success? It's a question we asked ourselves at and figured out the process to help us strategically choose content to create that we know you'll dig to help us reach our goals faster and make the effort of writing a blog post pay off that much more. And, it's a process you can do with your content, too. How? You ask. Well,  allow me to show you step by step. 1.  Make a list of every post you published in the last nine months. Whip out your content calendar template and create a list of  every one of your blog posts' URLs from  at least the past nine months. You can go longer if you want- the point is to get a large  sample. 2. Ask yourself four questions to  grade your gut. Critically think about what makes a successful blog post on your site. For this exercise, I scrutinized content and came up with four categories I felt made our content successful.  You can start with these questions for your blog, too; or if you feel there is something else unique about your blog that makes your content successful in a different way, swap  out a question. Keyword: Successful posts target a keyword and are optimized to rank well for that keyword to continue bringing in long-term traffic from an audience who often  doesn't already know you. By optimizing your content from the get-go, you continue getting traffic and building your audience well into the future without additional promotion. Question to ask yourself: Was the keyword well-chosen (for search volume and difficulty) and optimized throughout the post to help me get long-term traffic? Topic:  Next, successful blog posts connect the keyword people use to find your content into the angle or unique value proposition for a problem they'd like to resolve. This shows your audience- even newcomers- that you're deeply in tune with their challenges and you're dedicated to helping them  overcome their hurdles. Question to ask yourself: Was this a topic my readers would be deeply interested in learning more about? Research: Successful content backs up its claims with thorough research that proves why your advice is credible and worth following. Your credibility will  build a following of readers who keep coming back. Question to ask yourself: Was this post deeply researched to share unique and better information than any other source on the Internet? Comprehensiveness: Call it complete, in-depth, or actionable.  Comprehensiveness has nothing to do with word count, but rather, when you decide to tackle a topic that you give it everything you've got to go deep into the detail instead of just publishing catchy blog titles with content that barely scratches the surface of the promise you make in your value proposition. Question to ask yourself: Did the post turn the research into actionable, exhaustive how-to advice  and  end only  when the entire story was complete? Is your content reaching your goals, really? Strategically plan a better #ContentCalendar.At this point, you're basing all of your thoughts on gut instinct: Was this post  successful or not? There's no data involved whatsoever yet. You're just aiming to translate your gut into a grade. Kinda like a teacher grading your homework. For each of the questions, rank every post in your list on  a 1 to 3 scale for each of the four categories  of successful content: keyword, topic, research, comprehensiveness. 1 means the post is  a stinker in that category whereas a 3 means it's totally awesome. Go ahead and use your content calendar template to grade your content in each of the four categories you feel make your content successful. When you're done, add up each blog post's  grade with the highest score a single post can receive being a 12 and the lowest possible being a 4. 3.  Review every post's performance toward your aspirational goal. Now it's time to find the contribution  each blog post delivers to your aspirational goal. In your content calendar template, track the metric for the first 30 days after a blog post publishes. Additionally,  grab the data from the following two months to give you a complete quarter's worth of data. From here,  you can measure the return on investment for every blog post  after its first month's worth of performance to help you predict how your blog posts will contribute to your goals a full two months after they publish. This is where you'll learn more about that part I noted for residual long-term metrics and can add it into play as you improve your content calendar. 4. Compare your posts' actual performance to your gut. Go into your content calendar template and sort  your blog posts according to the grades you ranked them (12 being the highest and should be at the top of your sorted  list). Go ahead and highlight your top five blog posts with red  (#1), orange  (#2), yellow  (#3), green  (#4), and blue  (#5). Now sort  all of your posts again according to the first 30 days they contribute to your metrics with the highest contributing post at the top of your list. You can see from your color coding how your gut actually translates into your most successful content. If your gut translated correctly, your top  five posts should still be  red, orange, yellow, green, and blue. So... Were you right? Were you wrong? Either way, there are lots of lessons you can learn from this process with the two biggest ones being: If your gut translated into real data correctly: You've got it! Stick with your gut and plan more content on your calendar that reflects what you already feel will be successful. If data disproved your gut: Review the top five posts according to their contribution to your metric. What makes those posts really stand out versus what you thought was awesome? Do you see where you're going with this? 5. Plan to create new  content like your top 10% truly knowing what will make a difference and what won't. No more guessing. No more getting close but not quite right. Dissect the top five posts according to their contribution to your  aspirational goal and replicate the success from your top-performing content. Here are a few questions you can ask yourself as you review that content: Where did the referral traffic come from? Was it from the keyword like you thought? What was it that made this topic super popular with my audience? Was it the value proposition or promise? Was this post well researched? Did the post back up the claims it promised in the headline? Was this post complete? Was the bounce rate low? Did it provide actionable content? Who was the author? Did they attract  a following to this post? What type of blog post was it? Was it a list post, step-by-step guide, infographic, etc.? What was the tone of the post? Was it authentic, humorous, or super straightforward? Did the post have additional media in it? Were there images, videos, or bonus content that influenced its success? You get the picture. Figure out all the  reasons why your audience loved those posts and repeat those elements  in the new posts you plan on your content calendar. This process will help you get more out of every blog post you publish so you don't have to publish more content, but rather, improve the quality of the content you publish. Publishing more may not be the answer. Here's a data-driven way to translate your gut into better...Who Said Everything On Your Content Calendar Has To Be Brand New? Well, you've just gone through a lot. You know: How frequently you need to blog every month to hit your aspirational goal. How to build up your endurance to publish consistently and regularly. How to  optimize  each new blog post to contribute even more to your aspirational goal. But here's the thing: You just found  your best-performing blog posts  that you can optimize even further and republish to get even more out of them. This simple republishing process will help you: Fill up your blog schedule while saving a ton of time you would have spent creating new content. Become friends with search engines like Google that  reward content marketers who update their older content. Optimize your best content to contribute even more to your aspirational goal. Yeah, sold you, right? Finally: Something easy to fill up your content calendar. :) 1. Find a top-performing, older blog post. Lucky you! You already found your top-performing blog posts according to your aspirational goal. The only other qualifier for republishing  is to make sure  that the post you choose is at least six month old. The older, the better, since you don't want to accidentally share something that's somewhat new with your audience who may have already seen it. 2. Refresh the old blog post with 5 pieces of new insight. Adding  more relevant content into your older blog post adds tons of value for your readers- even if they saw the original piece in the past. And according to Brian Dean's research on the top 200 ranking factors Google uses in its search algorithm,  Google also likes to see  you refreshing your content. To top it off, when  you add more actionable advice to your content  and  increase  the length of your blog post, you have a higher likelihood of ranking well in search engines. Recommended Reading:  6 Simple Tips For Using Online Research In Your Content Marketing Add new data: There came a point when you had to publish the post originally. There were probably other sources of data that you didn't include in your initial content because you didn't find them  at the time or they didn't even exist because they're so new. That type of research can help keep your advice relevant- or could even help you make a couple new points that you didn't think about before. Replace outdated information: When you continue researching your blog post, you might find new information that disputes your original suggestions. For example, in a post we republished called "25 Growth Hacks That Will Amplify Your Content Marketing", I found out that one of the growth hacks from the original post  wasn't valid anymore because the website we referenced went out of business. I replaced that outdated information with a new growth hack that was similar  but much more timely than the original idea. 5 Ways To Revive And Republish Old Blog Posts  With Your #ContentCalendarAdd more awesome advice: With time comes more experience. Think about how authors re-release their books several years after their original version with new edits and insights they've learned after getting published. Use the same process to add additional advice that builds on your original thought process to add more value. A way we do this at is by analyzing all of the how-to information in an older blog post before we republish. If we give advice on, say, "make an infographic to get more social shares", we'll  back up the claim with new data that proves infographics still get more social shares than any other type of visual content. Then we'll also give the step-by-step guidance on how to create that infographic (or link to a new blog post with lots more detail). See what I did there? You can apply the same process to your blog post before you republish it by analyzing areas you can flesh out with further step-by-step, actionable guidance. Optimize the post for keywords: Yeah, you probably targeted a keyword in your blog post originally. But the keyword game is changing a little bit, and it turns out you can target multiple related keywords in one blog post to get traffic from several different search terms. While I've taken a stab at keyword optimization, I'll let Rand from Moz teach you how to do this because he's wicked smart: Essentially, based on your original keyword, find synonyms or related keywords that will help you rank for a category-type of search. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide Optimize for email subscriber conversions: A lot of you are  building your email list to keep your readers coming back for more of your awesome content. That's a terrific idea, so you'll love hearing that adding content upgrades into your blog posts can help you increase the number of email subscribers you receive from any blog post- including the ones you're optimizing and republishing. Let me explain a bit about content upgrades: Since we started including bonus content like infographics, templates, worksheets, guides, and checklists in every blog post we publish here at , we've been able to increase our email subscribers by 552% in one year. Seriously. And you can experience similar  success: Review your top-trafficked blog posts and choose a couple you could easily translate your step-by-step advice into a worksheet, template, checklist, tear sheet, infographic, or tool of some kind. Formats could include Word Templates, Google Sheets Templates, PDFs, images- the sky is the limit. Next, simply open up an Evernote note, pick out the big takeaways from your content, and write the content upgrade. The goal is to help your readers turn your advice into a game plan to experience the success you promise in your blog post. Include areas to write and brainstorm, checkboxes to mark tasks as complete, fill-in-the-blank sections, tables, and other tools to help your readers  literally work through your advice to end with the desired outcome you promised. Either work with your in-house designer to  turn your note into something awesome or  find a freelancer  to design it for you from  a site like Behance  or  Dribbble. Add the content upgrade into your WordPress media library like you would with a normal  blog post image, then grab the URL of the file name. Use a tool like LeadPages' LeadBoxes to embed a signup form right inline in your blog post to trade your content upgrade for  your reader's email address. Here's  how Neil Patel does this exact content upgrade process using LeadPages' LeadBoxes: Neil Patel uses LeadBoxes from LeadPages to add content upgrades into his content to turn traffic into email subscribers. You can do it, too. And it's especially handy for turning your high-trafficked posts into subscriber-generating machines. 3. Republish the blog post as if it were brand new. You can keep the republishing process simple to work through these projects faster than you would when you'd write a brand new post.  This is how to republish a blog post in WordPress: Add a new WordPress  post onto your content calendar on the day you'd like your old blog post to re-launch. Copy your old blog post in its entirety and paste it into your new post. The reason you'd do this is that the old post is still live on your blog and is still generating traffic- you won't want to confuse your readers with edits you're making on the fly, especially if you plan to republish the post later in your editorial schedule. Work through the post adding in all of the advice you just learned: Add new data, replace old  info, add new advice, optimize with more keywords, and add in your content upgrade. When you're done and ready to republish it, change the URL of the new post to match the one that is currently live on your blog. So, if your URL of the live post is http://awesome.com/cool-post, enter your slug for the new post as http://awesome.com/cool-post. WordPress is smart and will auto-magically  change your URL to http://awesome.com/cool-post-2. Don't freak out, because that's exactly what you want to happen. That means WordPress recognizes your original  post and is confirming that it will republish your new content over the old stuff on the specific date and time you have your new post scheduled for. Just leave the new post in draft mode, and when that day and time rolls around, your new content will show up on that old URL. Now, if you'd like to get a little picky about your blog and have that republished  post show up on your home page, you could always go into the original post and change it  to a time in the recent past (like say 30 minutes ago). Just be weary about accidentally  changing the date on your already-published post to republish in the future- it's no good unless you're Michael J. Fox. :) Now You Have A  Data-Driven  Content Calendar Template Listen, I know this sounds like a lot, so hear me out: Why this process is worth every second you spend doing it  even though you're probably  scared of what you read. You're thinking right now: This guy's crazy. I don't have time for this! To which I'm thinking: How will you be able to  improve without knowing  how what you've done- and what you plan to do- has impacted your goal? And my bro Abraham Lincoln is backing me up: Give me six hours to chop down a tree and I will spend the first four sharpening the axe. If you really want to throw efficiency in the mix, consider this: Productivity is only as good as the content you produce and how it  reaches your goal. Using your time to create effective content is far better than being efficient with your time. Using your time to create effective content is far better than being efficient with your time. Heck, Todd Henry sums it up best in his book,  The Accidental Creative: How To Be Brilliant At A Moment's Notice: We must learn to spend our time effectively rather than obsessing about efficiency. Do this, and I guarantee your content calendar will deliver the results you're looking for. #RantOver I wouldn't give you any advice I wouldn't follow myself.  This process is exactly how we plan our content calendar at , and it's  helped us keep our content calendar on track and reach our aspirational goals to grow super fast. Good luck with your content calendar!

Self confidence Research Proposal Example | Topics and Well Written Essays - 1500 words

Self confidence - Research Proposal Example -identify the COGNITIVE, BIOLOGICAL AND LEARNED aspects involve in your corrent behavior pattern and succinctly describe how these affected you during your change process. the first page shoud include the brief introduction that give a short explenation of COGNITIVE, BIOLOGICAL AND LEARNED aspects of self confidence, the other 4 pages that woul make the body will explane about these aspects involving the changing agent(communication) how to improve the self confidence. The term confidence and self confidence are different in so many aspects. Confidence is a general term which can be applied universally while self confidence is a specific term which is limited to an individual only. Self confidence makes a person able to succeed in his life and at the same time the same thing prepare you to face the failure. The success is always related to the self confidence. â€Å"Who has confidence in himself will gain the confidence of others†.( Leib Lazarow). Self confidence is the driving force behind any person. The success and failure both equally depends on the amount of self confidence one would possess. True self confidence comes from an attitude where you assure yourself to face any kind of situations with true sportsman spirit, no matter how difficult the problem is or how easy it seems to be. Self-confidence gives us the freedom of making mistakes and face it. We can cite Lot of factors which can contribute to the development of self confidenc e. Among them, I think the cognitive, biological and learned aspects are most important. Self confidence starts from the mind. The thinking pattern of mind influences the way in which one respond to various things he met in the life. Mind is the driving force behind every action which is resulted from self confidence. Thinking can be positive and negative. Positive thinking always contributes to the self confidence while negative thinking will retard it. In order to build up the self confidence the best way is

Marketing Plan of Red Bull Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing Plan of Red Bull - Research Paper Example Naturally, with respect to the different product offerings and individualized geographic sales strategies and formulations that the energy drink giant puts forward, there are only a few comparisons between the parent company and many of the product offerings that exist within smaller and more diversified markets. However, regardless of the differentials that exist, the main product offering that has proven to be the defining success of the brand is nonetheless equally represented in every single market that the firm operates within. Mission Statement â€Å"We are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organisation as an employer of choice† Products and Services Although it is ultimately the intention of Red Bull to engag e in a broad marketing plan that will see each and every one of its sectors grow in overall sales, the purpose of this specific strategy is with regards to seeking to leverage a degree of the health supplement market that is currently experienced such a high level of growth. In such a way, introduction of a new product line and effective marketing of this will depend mainly upon focusing and refocusing the attention of any and all marketing activities into a process of rebranding and integration within such a market. Financial Feasibility With regards to the financial outlook and the means by which the firm can seek to recover in the eventuality that such a marketing plan is a failure, the approach... Prior to any degree of success due to the introduction of a new product, the firm in question must research the market as well as the potential consumers of whatever good or service they are attempting to integrate with the consumer base. As a function of this level of research presented in the essay, it is possible for the firm to gain key insights into the best ways in which a given product is able to be integrated and prove to provide an overall increase in profitability. The researcher also analyzed it as a function of understanding for the need of marketing research and understanding with regards to the markets and the consumer tastes. This essay provides brief summary that will detail the market as it exists for Red Bull energy drinks. By providing an overview of the geographical markets, overall sales and market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the reader and the researcher are able to determine a great deal with regards to what may take place within the future without ever having to suffer the risk and danger of blindly testing a highly costly product line in a market or with a given demographic of the consumer base that would ultimately reject it. In conclusion, the researcher presented marketing program of the Red Bull company, it's most common strategies, such as product strategy, price and promotion strategies, which has vaulted Red Bull to such a worldwide level of the claim success.

Monique and the Mango Rains Essay Example | Topics and Well Written Essays - 750 words

Monique and the Mango Rains - Essay Example The town lacks running water in taps, trained doctors, have inadequate food, water and most people suffer from malaria, intestinal parasites and HIV aids. The book contains different instances of in equality, which occurs in marriage, family, economy, labor division and sexuality among others (Holloway & Bidwell, 2007). Gender inequality and social stratification from an anthropological perspective This refers to the classification method that groups sexes differently and it views women to be unequal in power, resources that they own, prestige and presumed worth. In this book, the author realizes dissimilar issues of gender inequality during her stay in Mali. There is gendered inequality in women whereby they face discernments in different areas thus lacking good opportunities to improve their status. Women face gender inequalities in health facilities while complying with their traditional role of child bearing hence seeking for assistance from traditional birth entourages. This bir th giving method endangered Malian Manianka women as they stayed in labor pain for a very long period and the midwife had no painkillers to relieve the pain. Based on diminishing health facilities that assist women while giving birth, most of them suffered from genital ablation while still in their childhood stages. The inequality that existed among the Malian Manianka women caused too many losses. This is because one in every twelve women died while giving birth and one in every fifteen children died at birth. The town also had rape instances, whereby Monique tells that her first sex experience was through rape (Holloway & Bidwell, 2007). The book illustrates a high rate of inequality in the marriages among people of Malian Manianka, because women do not get married willingly and they lack satisfaction. According to the author, women faced many problems generating from their communities. Women of this town had no permission to decide when to get married; instead, their parents forc ed them at a very young age. After getting married, women gave birth to many children, and they were banned from using contraceptives, which made Mali a very populated country in Africa. Marriages had gender violence mainly to those women that failed to accomplish their traditional role of child bearing. In this village, immediately after a woman gives birth, she only stays for few hours and resumes to her normal roles. This shows how men in Malian Manianka are not concerned with their marriages by not carrying on the women’s duties after birth to allow them recover. There is inequality among families in this town because no one has permission to choose his/her preferred family; instead, the community chooses for them. Monique the midwife is an example of such family whereby her marriage resulted from the cultural practice of choosing husbands. This resulted to infidelity in her marriage as Monique had an affair with Pascal the man that she loved in order to get satisfaction. Franois husband to Monique failed to meet his parental responsibilities by not providing his family with basic needs (Holloway & Bidwell, 2007). Instances of gender in equality in this book are also common to families. This is because most women in the book are unhappy in their marriages, but they cannot divorce their

Why are big projects often complete late and out of budget Essay

Why are big projects often complete late and out of budget - Essay Example uth Wales Labor Government ran an international competition for a design for a complex including 2 main halls, a restaurant and meeting rooms with 234 architects from 9 countries submitting designs. An extraordinarily ambitious design by Jorn Utzon was initially rejected by an assessment committee, however, respected Finnish architect Eero Saarinon convinced them to change their minds and Utzon was awarded the prize. Before The Opera House, Utzon had won 7 of eight competitions he had entered but not one of his designs was ever built. It was estimated that construction would take 5 years and would cost A$7 million. The â€Å"Opera House Lottery† was born in 1958 as an extra source of funding before construction had begun. The original completion date was set down for 26th January, 1963 (Australia Day) and it didnt reach completion until 1973, 10 years late and the costs had blown out to A$103 million, 14 times over budget. Because of the complexities of his design, Utzon, was aware that technical problems would arise and as advanced technology that was not yet available would be needed to address these problems. He pleaded that he had not yet fully completed the design for the structure and asked for more time to tackle these problems, however his request was denied with the government fearing that funding and public opinion would turn against them and construction began in 1959, two years ahead of Utzons schedule. The lack of preparation had immediate consequences and many structural issues remained unsolved. With unexpected difficulties such as bad weather and the inability to have a suitable avenue for rain water to be diverted along with the fact that appropriate construction drawings had not been drafted, work was already running 47 weeks behind schedule. The roof of the Opera House was to be formed with a series of precast concrete shells and covered with Swedish made white glazed tiles. It was discovered, after the monumental Grand Podium, with its

Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 8

Human Resource Management - Essay Example In the country, Helix Insurance has a long history dating back to 1924. Helix has been a pioneer in unitized products and Bancaassurance in the country and it has Bancassurance tie-ups with Centra Bank, TNBC, The Centurion Bank, AXN Bank and Express Bank. For four consecutive years in 2005, 2006, 2007 and 2008, Helix Insurance has had relatively high scores on the parameters of Credibility, Respect, Fairness, and Ethics in the survey administered by DeWalters Consultants. The systematic method employed to know the job related information, work activities, duties and responsibilities, and working conditions in conduct of a job is called job analysis. It is a systematic procedure for gathering, documenting and analyzing information about the requirements of a job. Job analysis is conducted to identify knowledge, skills and abilities a candidate needs to have to do a particular job or occupation. Job analysis helps in job description and specification, recruitment, selection, performance appraisal, placement, job evaluation, job design, and training and development. The results of job analysis are used for advertisements for vacant positions, knowing minimum requirements for hiring personnel, determining of appropriate salary levels, and work scheduling. In other words, it is used for writing job description and job specification. Job analysis begins by information gathering, goes through information processing to create a job description. A job analysi s for the position of Sales Representative in the Helix Insurance Company is done below. Sales Representative is required to keep abreast of the opportunities and risks, in a dynamic and competitive work environment. As such the focus, aims and objectives continuously evolve according to the changing market conditions. The Human Resource Department is entrusted to decide upon the number and the type of people that are required in the field.

International business law Assignment Example | Topics and Well Written Essays - 3000 words - 1

International business law - Assignment Example Every citizen of a state has certain duties towards the state and in the interest of the society as a whole, the state prescribes certain norms of conduct that bind all members of the state upon which it has a jurisdiction to punish a person who transgresses against these (Kleyn & Viljoen 2002). A good example of a criminal offence is theft which is unlawful taking of something that does not belong to you. The sole purpose of theft law in this case is to prevent interference with property rights. As far as criminal law is concerned, the state is part of the proceedings against the accused person. Criminal law is seen as an effective way of dealing with certain conducts which are deemed wrongful and violate the prescribed norms in society. In the case of the United States Court of Appeals Tenth Circuit (2007), the defendant Juan Carlos Elizade has been convicted as an â€Å"aggravated felony† for joyriding and was subsequently sentenced to a one year suspended sentence. Thus, cases with the intent of temporarily depriving the owner of his property rights constitute a criminal offense. On the other hand, civil law is different from criminal law in that it constitutes private law which specifically deals with legal relationships between subjects (Kleyn & Viljoen 2002). The subjects in civil proceedings are relatively on the same footing with each other and the state only acts as an arbiter. Civil cases often involve family law, tort or contract laws. In a civil case, it is the plaintiff versus the defendant while in a criminal case it is the state versus the accused. The parties to a civil case decide whether they want to initiate proceedings while in a criminal case, the state initiates prosecution. The definite difference between a criminal and civil case is that the aim of criminal law is to punish the subjects threatening order and harmony in society while in contrast, the aim